Today’s student probably has far more say in their education than any student of yesteryear. It isn’t just the parents choosing colleges for their teens; it is the student choosing from social media accounts. Seeing an active college on social media will show both audiences that the college is modern and engaging. Increasingly studying internationally is seen as a popular option; and it certainly has a shared appeal for both.
For parents they have more clarity and understanding that their teens will blossom into well-rounded adults; adults that have experienced a different culture and have learnt a second language (a key tool for global businesses).
For the student, the option of studying abroad is a chance to meet new people and alongside learning a new language, is the attraction of being independent. It is a bold move and one that no doubt sets this student apart from national students.
In the US* the most widespread way of finding a college is through the institutions website, plus social media pages and being engaged by the content. Twitter especially has a unique advantage in the use of # (hashtags). The humble hashtag has waited for three decades to fulfil its destiny of a writing style and can bring an audience to a specific discussion.
Educational institutions are now longer so shy about using social media to attract students and Twitter’s hashtags have reached Facebook, LinkedIn, Instagram and Google+. Making it easier to write educational content and follow it with appropriate hashtag’s like #highered or #globallearning. Some amazing new hashtags pop up every time I check in, the latest being #twinglish; which the Japanese use to learn English through tweeting.
So if you are not using Social Media to bring your students in #startnow!
*According to US non-profit research agency World Education Services.
1st May 2015